With just six weeks to go before the start, we started by building a preliminary site to support the press presentation, with a complete site following closely in its wake. Our concept was that we didn't just want to put dry facts out there, but build a site that told the story of Team Delta Lloyd: the emotions, the tensions, the highs and lows, putting the site visitor right in the middle of it all with reporting straight from the crew. And you can follow the race with date, time and position reports. With, as an extra angle, the story of the media man who's on board just for the purpose of reporting back to you.
The footage on the left is only available in dutch
The website develops together with the race.
http://www.teamdeltalloyd.nl
The result is a unique website. With a smart technical application, you can follow the position and route of Team Delta Lloyd right on the map (linked with Google maps). And it just gets better. New improvements appear on the site every day. Soon we will have the crew reports linked right on the map location from which they were filed. We also developed the press kit with all background information.
Sebastiaan Kloos
Technical Director
