Let's say you're a big name in the Netherlands. Name recognition of, say, 95%. But you're a lot smaller in Belgium. And more importantly, a lot less known. Say 5% name recognition. Well, then you've got your work cut out for you. And that's why Essent (now active on the Belgian energy market for 5 years) came to us.
A small green energy provider with big goals for both the business and consumer market. With something to offer for the Dutch-speaking, French-speaking, and yes, even the German-speaking Belgian. Because Essent puts people first.
Something new. Sometimes that's just not what you're looking for. But in an energy market that has seen no movement at all for years, "something new" is always welcome. Essent is choosing a clear position. They're new in Belgium, they're personal, and they're making choices for the future. "Our energy is yours," they say. "Green, sustainable energy, and a customer service you can work with." And that's something quite new in a country full of energy providers that come across a good bit less green and service-oriented.
There's an expression in the Netherlands: "doe maar gewoon." Just be yourself. But it also means "just do it." And that's the difference that Essent makes in Belgium: just getting it done. They're doers. They don't mess around, they roll up their sleeves and get to work. And that's how the Belgian consumer is getting to know Essent better and better. "Straight-talking customer service? We just do it." "Making choices for the future? We just do it." Just who is doing it will become clear in the campaign. The people of Essent, the doers, give the campaign a face. Why? Because a clean, sustainable future is just a question of choices. People work. A matter of doing.
We asked around, but found out that there's really no such thing as professional energy. You could be running the best business in Belgium, you might be the hottest of Liege South's multinationals or the biggest importer of waffle irons, but there's no special energy package for you. So what is there? Essent, Belgium's green energy provider with excellent service for business clients. That's why the campaign will be built around professionals who switch to Essent without a hitch, giving a new dimension to their businesses in the process. With the new energy from Essent, in one fell swoop they are turning their businesses green and contributing to a more sustainable future.
Ronald Otten
Directeur
